Patterns Patterns #003: The War for Talent, LLMs are a Dead End, and Vacheron’s Louvre Display On the leverage of talent, the cost of abandoning product development, why LLMs will not get us to AGI, and the audacity to do incredible things.
Perspectives The Art of Product Development is Finding Truths Everyone focuses on what to build. Not enough on why.
Playbooks 3 Signals to Hire a Founding Designer A practical guide for founders on when to hire a founding designer and how to bridge the gap until you're ready
Playbooks The Strategic Art of Saying No: How Positioning Creates Competitive Advantage Strategy isn't just choosing what to do—but deliberately deciding what not to do.
Patterns Patterns #002: Shoes & Bags, Hardware & Software, and K-Pop Design On doing things differently, the lasting power of the Birkin, and design's cultural impact on the music industry.
Perspectives Designer as Strategist Design leaders today shape experiences, entire business strategies, market positioning, and organizational culture.
Patterns Patterns #001: The State of Luxury Fashion in 2024 Looking at luxury fashion's down year, the strategies of the outliers in Brunello Cucinelli and Mui Mui, and the creative director carousel
Playbooks Featured How to Build The Future: Lessons from Zero to One The term “zero to one” has become so common that it's lost its meaning. But analyzed in-depth, it has valuable lessons for startup builders.
