About
Design as a lever for shaping futures, drawing power from strategy, philosophy, & culture. Essays on designing in the now, drawing from the past, and daring to shift the future.

Feel Eternity is a publication for people who use design to shape what comes next.
It’s for leaders, designers, and founders who know the real challenge isn’t just building something functional, it’s shaping something inevitable. Something meaningful. Something that lasts.
Every week, we publish essays at the intersection of design, philosophy, and culture anchored in the belief that design is not decoration but direction. It’s how we clarify chaos, influence behavior, and bend reality toward better futures.
This is for people who want to move systems, provoke belief, and change the trajectory of their work and their lives.

We believe that design isn't just about aesthetics, but getting to the heart of human behaviors, business strategy, cultural movements, and fundamental truths.
Why It’s Called Feel Eternity
Because we’re not here to make noise. We’re here to make work that echoes.
Design, when done with clarity and conviction, transcends the moment. It shapes what people see, what they choose, what they believe. The best design doesn’t just solve problems. It sets direction. It gives meaning.
That’s what Feel Eternity stands for:
About Me
I'm Jomi Cubol, founder of Feel Eternity and Head of Design at Photon Health.
I’m a designer, strategist, and operator who’s spent years helping ambitious teams bring complex, high-stakes products into focus, building them from an idea to millions in revenue.
I’ve led design, product, and marketplace strategy, worked closely with engineers and executives, and built systems that don’t just look good but scale elegantly to create and capture tremendous value. I’ve seen what happens when design is ignored, and I’ve seen what becomes possible when it leads.
This publication is where I share what I’ve learned and what I’m still figuring out so that more builders can use design to change the game, not just play it.

Join the Movement
If you're curious about the intersection of design, strategy, and culture, subscribe. You’ll get weekly essays that challenge, provoke, and inspire you to design with power, not just polish.
Because the future doesn’t just happen. We design it.